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ClickZ Weekly: SEO - Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat

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ClickZ
February 28 - March 4, 2011
Experts Weekly
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Monday, Feb 28
Multi-Platform
Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP.
Adam Cahill  |  Networks & Exchanges  |  Full story  |  Print version

Convergence Comes in Small Packages
The dream of "convergence" had centered on the television. But no longer.
Sean Carton  |  Trends  |  Full story  |  Print version

Back to the Basics of Keyword Selection
How to go about determining which keywords are right for your business to bid on.
Julie Batten  |  Search Marketing 101  |  Full story  |  Print version

E-mail: A Relationship Approach Is Expected
Five ways to check the efficacy of your e-mail programs.
Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version

Probability Theory for Landing Page Testing
A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing.
Tim Ash  |  Conversion & ROI  |  Full story  |  Print version

RSS  |  App  
Tuesday, Mar 1
SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat
Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not.
Cathy Halligan  |  Social Commerce  |  Full story  |  Print version

6 Secrets of Social Media Success
The best-selling book, "The Secret," provides inspiration for social media strategies.
Lisa Buyer  |  Conference Call  |  Full story  |  Print version

There Are No Standard Answers for Unique Situations
Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal.
Harry Gold  |  Media Planning  |  Full story  |  Print version

Measuring a Service Strategy
Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework.
Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version

The Super Bowl of Demographics
The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos.
Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version

Wednesday, Mar 2
Legislation and 'Do Not Track'
How can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series.
Jeff Green  |  Behavioral Marketing  |  Full story  |  Print version

Tuning Your Content: Social Media for Content Publishers
As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation.
Dave Evans  |  Social Media  |  Full story  |  Print version

Recalculating the Click-Through Rate in Search
Search engines talk about optimum consumer experiences, but they do not help brands make that happen.
Chris Copeland  |  Instant Insights  |  Full story  |  Print version

Screens Touch People
As brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture.
Howard Belk  |  Strategies  |  Full story  |  Print version

Preference Centers: The Nexus of Deliverability in 2015
Preference centers will play an essential role in establishing a 360-degree view of your customer.
Rick Buck  |  E-mail Delivery  |  Full story  |  Print version

Thursday, Mar 3
Trident's Juicy Oscar Buy
Trident Gum took center stage on Oscar night with a social media widget and site sponsorship on PerezHilton.com.
Tessa Wegert  |  Media Buying  |  Full story  |  Print version

The Confluence of Mobile, Location, Social, and Group
And the implications and impact on integrated marketing.
Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version

Achieve 'Repeatable Relevance' in 4 Steps
The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns.
Matthew Hayes  |  E-mail Marketing Optimization  |  Full story  |  Print version

Defining Success
You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plug?
Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version

Friday, Mar 4
The Yin and Yang of Interactive Marketing
While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality.
Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version

(Some) Social Media Metrics - What to Measure and Why
Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure.
Noran El-Shinnawy  |  Conference Call  |  Full story  |  Print version

Taking Control of Piracy
How do we protect against piracy, and how do we react to piracy? Start by knowing the terminology.
Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version

Beyond Attribution: Harvesting Demand With PPC Search
Your attribution model may be missing key information. Consider these scenarios.
Kevin Lee  |  Paid Search  |  Full story  |  Print version

Time Allocation
Eighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day.
Rob Beeler  |  Ad Ops  |  Full story  |  Print version

The New Reality of Mobile
A look at some lessons from mobile marketing's past so we aren't doomed to repeat them.
Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version

This week from ClickZ.asia
Content, the No. 1 Overlooked Area in SEO
Here are five strategies on how to boost your content to reach and acquire new customers.
Andy Radovic  |  February 25, 2011  |  Analytics  |  Full story

Leveraging the Tablet Revolution
Before adding the iPad to your marketing campaign, consider these three factors first.
Mandeep Grover  |  February 28, 2011  |  Emerging Marketing  |  Full story

People Aren't Opening the E-mails We Send Them, Are We Relevant?
Targeted e-mail campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers.
Darren Fifield  |  March 1, 2011  |  Email  |  Full story

Cookie Deletion: Why It Should Matter to Advertisers and Publishers
Cookie deletion impacts your audience measurement and here's what you need to know.
Joe Nguyen  |  March 2, 2011  |  Analytics  |  Full story

Digitisation of Life
Digital is not just about technology. Here's how it is making an impact on the various aspects of our lives.
Pushkar Sane  |  March 3, 2011  |  Social Media  |  Full story

Branded Apps - Looking Beyond the iPhone
Brands need to care about Android, BlackBerry, and, yes, Nokia.
Ben Condit  |  March 4, 2011  |  Mobile  |  Full story

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