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Experts Weekly
Monday, Feb 28 Multi-Platform Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Adam Cahill | Networks & Exchanges | Full story | Print version Convergence Comes in Small Packages The dream of "convergence" had centered on the television. But no longer. Sean Carton | Trends | Full story | Print version Back to the Basics of Keyword Selection How to go about determining which keywords are right for your business to bid on. Julie Batten | Search Marketing 101 | Full story | Print version E-mail: A Relationship Approach Is Expected Five ways to check the efficacy of your e-mail programs. Jeanniey Mullen | E-mail Marketing | Full story | Print version Probability Theory for Landing Page Testing A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Tim Ash | Conversion & ROI | Full story | Print version RSS | App
Tuesday, Mar 1 SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Cathy Halligan | Social Commerce | Full story | Print version 6 Secrets of Social Media Success The best-selling book, "The Secret," provides inspiration for social media strategies. Lisa Buyer | Conference Call | Full story | Print version There Are No Standard Answers for Unique Situations Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Harry Gold | Media Planning | Full story | Print version Measuring a Service Strategy Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Neil Mason | Analyzing Customer Data | Full story | Print version The Super Bowl of Demographics The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Gustavo Razzetti | Marketing to Latinos | Full story | Print version
Wednesday, Mar 2 Legislation and 'Do Not Track' How can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Jeff Green | Behavioral Marketing | Full story | Print version Tuning Your Content: Social Media for Content Publishers As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation. Dave Evans | Social Media | Full story | Print version Recalculating the Click-Through Rate in Search Search engines talk about optimum consumer experiences, but they do not help brands make that happen. Chris Copeland | Instant Insights | Full story | Print version Screens Touch People As brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture. Howard Belk | Strategies | Full story | Print version Preference Centers: The Nexus of Deliverability in 2015 Preference centers will play an essential role in establishing a 360-degree view of your customer. Rick Buck | E-mail Delivery | Full story | Print version
Thursday, Mar 3 Trident's Juicy Oscar Buy Trident Gum took center stage on Oscar night with a social media widget and site sponsorship on PerezHilton.com. Tessa Wegert | Media Buying | Full story | Print version The Confluence of Mobile, Location, Social, and Group And the implications and impact on integrated marketing. Augustine Fou | Integrated Marketing | Full story | Print version Achieve 'Repeatable Relevance' in 4 Steps The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns. Matthew Hayes | E-mail Marketing Optimization | Full story | Print version Defining Success You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plug? Jim Sterne | Verifying Business Value | Full story | Print version
Friday, Mar 4 The Yin and Yang of Interactive Marketing While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Anna Maria Virzi | What's the Buzz? | Full story | Print version (Some) Social Media Metrics - What to Measure and Why Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Noran El-Shinnawy | Conference Call | Full story | Print version Taking Control of Piracy How do we protect against piracy, and how do we react to piracy? Start by knowing the terminology. Jack Aaronson | ROI Marketing | Full story | Print version Beyond Attribution: Harvesting Demand With PPC Search Your attribution model may be missing key information. Consider these scenarios. Kevin Lee | Paid Search | Full story | Print version Time Allocation Eighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day. Rob Beeler | Ad Ops | Full story | Print version The New Reality of Mobile A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Melinda Krueger | Mobile Marketing | Full story | Print version This week from ClickZ.asia Content, the No. 1 Overlooked Area in SEO Here are five strategies on how to boost your content to reach and acquire new customers. Andy Radovic | February 25, 2011 | Analytics | Full story Leveraging the Tablet Revolution Before adding the iPad to your marketing campaign, consider these three factors first. Mandeep Grover | February 28, 2011 | Emerging Marketing | Full story People Aren't Opening the E-mails We Send Them, Are We Relevant? Targeted e-mail campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. Darren Fifield | March 1, 2011 | Email | Full story Cookie Deletion: Why It Should Matter to Advertisers and Publishers Cookie deletion impacts your audience measurement and here's what you need to know. Joe Nguyen | March 2, 2011 | Analytics | Full story Digitisation of Life Digital is not just about technology. Here's how it is making an impact on the various aspects of our lives. Pushkar Sane | March 3, 2011 | Social Media | Full story Branded Apps - Looking Beyond the iPhone Brands need to care about Android, BlackBerry, and, yes, Nokia. Ben Condit | March 4, 2011 | Mobile | Full story
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