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6 Ways to Structure Your In-House SEO Team for Success

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SearchEngineWatch.com
SearchDay March 9, 2011
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Today's Top Stories
SEW Expert - Simon Heseltine 6 Ways to Structure Your In-House SEO Team for Success
The best in-house SEO team structure is one that meets your organizational needs and helps you achieve your business goals. Here are some benefits and drawbacks of six possible configurations.
Simon Heseltine  |  Full story  |  Print version

SEW Expert - Greg Habermann On Yelp and Google: Shaky Friends, Uncertain Futures
Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle.
Greg Habermann  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Kristi Hines Google Panda Update: Say Goodbye to Low-Quality Link Building
What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
Kristi Hines  |  Full story  |  Print version

SEW Expert - Kevin Gibbons Why Social Media Paranoia is Healthy
A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications.
Kevin Gibbons  |  Full story  |  Print version

Google Fighting Freedom of Press in Spain, Getting Fined in France
A French court fined Google 430,000 Euros for four breaches of copyright, while the Spanish courts are considering referring a 'right to be forgotten' case involving 80 instances to the European Court of Justice. "We're pleased that the [Spanish] court is considering asking guidance from Europe's top court on whether Spain's ...
Frank Watson  |  Full story  |  Mar 9, 2011

Doodle 4 Google Ireland Winner Posted
Google Ireland is sporting the winning logo of the Google Ireland Doodle 4 Google contest. The contest, which also runs in the U.S., allows kids to submit hand-drawn renditions of a Google logo. The winner gets their Doodle put on the Google home page for 24 hours. ...
Thom Craver  |  Full story  |  Mar 9, 2011

The Google Bought Our Company Dance
It was time for celebration when Next New Networks was bought by YouTube - the video arm of Google. Their company COO Liam Collins led the way with a table dance - though his name suggests Irish heritage it definitely was no River Dance. ...
Frank Watson  |  Full story  |  Mar 9, 2011

YouTube Buys Video Producer Next New Networks
YouTube has bought Next New Networks, the company behind two of YouTube's top videos of 2010 ("Bed Intruder" and "Glitter Puke"). YouTube also announced plans for YouTube Next, a new effort aimed at helping content partners monetize their videos and improve quality through grants and training. ...
Danny Goodwin  |  Full story  |  Mar 9, 2011

Hugo Boss Next Big Name Caught Breaking Google T&Cs
Seems outing big name websites for using methods against Google's Terms and Conditions is the flavor of the month. Former Google Web Spam team member Hessam Lavi has outed Hugo Boss for using doorway pages. Apparently, Hugo Boss has been using no script redirects to allow the search engines to see ...
Frank Watson  |  Full story  |  Mar 9, 2011

6 #Winning Strategies @CharlieSheen Used To Get 2.2 Million #Tigerblood Followers
Charlie Sheen increased his Twitter followers to 2,211,000 today, almost half the population of the State of Minnesota - in just over one week. With Sheen's recent termination at Warner Brothers, he created an internship listing to manage his social media campaigns and is also working to join the celebrities ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Mar 9, 2011

Google Penalizes BeatThatQuote.com Less Than 24 Hours After Buying It
Another website has suffered the wrath of Google after it was exposed for using doorway pages and gateway sites, buying links that pass PageRank, and using paid blog reviews. The twist: Google just bought this company less than 24 hours ago. UK price ...
Danny Goodwin  |  Full story  |  Mar 8, 2011

Carnaval Brazil Google Doodle
As the five-day Carnival of Brazil festival winds down today, Google Brazil has posted a special Doodle: About 2 million people showed up for "the greatest party on earth," including at least 750,000 visitors to Rio de Janeiro, featuring parades, floats, costumes, dancing, ...
Danny Goodwin  |  Full story  |  Mar 8, 2011

Recent Forum Posts
Profile site needed
Hello All I am looking for some good sites which allowed dofollow profile links with anchor text. Can any one help me here please?
Join the discussion  |  Mar 9, 2011

Promote more keywords at a time
Can anyone tell me that how can I promote more than two keywords of the website at a time? Is there any technique to put more keywords at same time?
Join the discussion  |  Mar 8, 2011

How important is effective web content for SEO?
Know your audience: Understand who are your audience and write keeping them in mind. Also write stuff that they can relate themselves to and what is realistic. Make the content heading more appealing: Now that you know your audience well, next try writing stuff that will appeal to them. # Give ...
Join the discussion  |  Mar 8, 2011

Google business miscategorization
Google tries, on their "place pages", to determine the category of a business. They don't do very well. Look up "Coit tower san francisco" in Maps, and you get the San Francisco landmark, listed as "air duct cleaning service". Um. Even better, try "Google mountain view". "Category: Solar ...
Join the discussion  |  Mar 7, 2011

Search News Around The Web
Speedier, simpler and safer: Chrome's basics get even better - Official Google Blog
A Mini-Newsletter From Your Google Chrome Security Team - Chromium Blog
Google to give $1.25M to Nelson Mandela Foundation - Associated Press
Last Call for Google I/O - Google Code Blog
Search Trends: Spring Break Fun - Yahoo Search Blog
Search Engine Optimization
Organizing an SEO-Driven Social Media Strategy for Large Enterprises - ClickZ
5 Steps to Killer Keyword Research - SEO.com
30 Social Search Tools & SEO Resources for Power Users - SEOptimise
SEO for Startups - Daily SEO Tip
Search Advertising
Appeals Court: Buying Keyword Ads Based On a Competitor's Name Is OK - paidContent
Microsoft Advertising adCenter Quality Score Coming Soon - What you need to know - adCenter Blog
Scheduled Maintenance to Microsoft Advertising adCenter on Saturday, March 12th from 6am-6pm PST - adCenter Blog
Social Media Marketing
Facebook Tests Replacing Keyword Ad Targeting With Broad Category Targeting - Inside Facebook
Warner Bros. Turns to Facebook For Movie Rentals - ClickZ
Real-Time Analytics For Social Plugins - Facebook Developer Blog
HootSuite Reinvents Social Analytics ~ Custom Reports to Measure Success - ReadWriteWeb
Link Building
Link Building - Creating Exceptional Content for Boring Topics - Michael Gray
Local & Mobile Search
Major System Errors On Google Places On Business Updates - Search Engine Roundtable
The Android Apps That Are Sparking Legal Battles - paidContent
It all started with a check-in: the vision for #4sq3 and beyond - Foursquare blog
International Search
New net rules set to make cookies crumble - BBC News
Post-earthquake images of Christchurch, New Zealand - Google LatLong
Video Marketing
Next New Buy Advances YouTube's Content Ambitions - ClickZ
SES Conference & Expo
PureContent is all about Web content creation at SES London 2011 - SESConferenceExpo YouTube Channel
Webcasts Upcoming Events White Papers
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
SES Chicago SES Chicago
November 14-18, 2011
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