ClickZ Weekly: Is Google Taking Your Traffic?

March 28 - April 1, 2011 Experts Weekly Monday, Mar 28 5 Steps to Planning and Securing Paid Search Funding Learn how to forecast and justify the optimal spend for your paid search campaign. Julie Batten  |  Search Marketing 101  |  Full story  |  Print version Online Forms and the Greedy Marketer Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Yawning Increases Time Spent With E-mail 12X The average person spends five years of her life waiting in lines – and thanks to mobile devices, that's created an opportunity for marketers. Jeanniey Mullen  |  Email Marketing  |  Full story  |  Print version RSS  |  App   Tuesday, Mar 29 Is Google Taking Your Traffic? Google is a quasi retailer. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version Social Media Benchmarking Q&A Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Harry Gold  |  Media Planning  |  Full story  |  Print version Latinos at the Movies It's no secret the film industry is hurting. Perhaps Hollywood is not taking full advantage of America's new demographics. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Website Optimization - The Role of Page Goals You know why you have a website. But do you know why a particular page exists? Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version Wednesday, Mar 30 How Threadless Spins Gold on Twitter, Facebook Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Behavioral Targeting Laws - Track Me If You Can Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Rick Buck  |  Email Delivery  |  Full story  |  Print version 13 Marketing Translation Mistakes to Learn From What are your company slogans really saying around the world? Erik Qualman  |  Social Media  |  Full story  |  Print version Full-Funnel Attribution Is Better for Everyone - Even Search Marketers The most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Jeff Green  |  Behavioral Marketing  |  Full story  |  Print version Thursday, Mar 31 Digital Is a Philosophy Digital is the thread that ties all forms of advertising and marketing together. Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version Leveraging the Power of Takeover Ads Ralph Lauren recently launched a memorable digital campaign that has left a favorable impression on the brand and publisher site. Tessa Wegert  |  Media Buying  |  Full story  |  Print version The Analytics Doctors Are 'IN' Turn to your marketing analytics teams to segment the market, test the message, and time the delivery...to catch problems early. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Practical Tactics for Cross-Channel Email Acquisition List growth strategies should be present in all components of your overarching email strategy. Here are three ways to drive email acquisition. Matthew Hayes  |  Email Marketing Optimization  |  Full story  |  Print version The Three Essential People You Need in Your Career Do you have a buddy, a coach, and a connector to guide your career? Anna Papadopoulos  |  Careers  |  Full story  |  Print version Friday, Apr 1 Multi-Channel Customer Service: @DeltaAssist Leads the Way Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version Two Sides of the Same Mobile Web [Video] The mobile web of today and tomorrow: when technology and user experience collide. Tim McLaughlin  |  Mobile Marketing  |  Full story  |  Print version Ready to Invest in Relaxed-Time Bidding? And other musings on what to do with a $490 tax refund check. Rob Beeler  |  Display Advertising  |  Full story  |  Print version Using Search Marketing to Stay Out of Bankruptcy Three fatal retailer errors in search marketing and how to avoid them. Kevin Lee  |  Paid Search  |  Full story  |  Print version This week from ClickZ.asia To Localise or Not to Localise, That Shouldn't Be the Question It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Andy Radovic  |  March 28, 2011  |  Japan  |  Full story How to Be a Real Good E-mail Sender in China China's e-mail practices and policies are constantly evolving; here are three you shouldn't ignore. Francis Kwok  |  March 29, 2011  |  China  |  Full story Internet: The Silver Bullet for Businesses? Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for your company. Joni Ngai  |  March 29, 2011  |  Analytics  |  Full story Indonesia: A Hotbed of Innovative Online Publishing Start-ups Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia's largest Internet market. Ross Settles  |  March 30, 2011  |  Publishing  |  Full story Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising This cheat sheet will steer you to more effective planning and improved results to drive ad spend. Joe Nguyen  |  March 31, 2011  |  Analytics  |  Full story The Effect of 'Media Variation' The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. James Wu  |  March 31, 2011  |  Media Planning & Buying  |  Full story Webcasts Upcoming Events White Papers Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011

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