ClickZ e-Learning helps online marketers develop their skills and maximize the effectiveness of their online campaigns – keeping ahead of competition.
Watch a demo video and see how the courses can help you develop core competencies to build and execute on successful strategies.
12 modules providing an introduction to online marketing and cover each of the different disciplines: SEO, PPC, Social Media, E-mail, Web Analytics, Strategy, Usability¸ Demand Generation, Online PR, Content Marketing Strategy, Mobile Marketing Strategy and Information Retrieval.
8 modules on all aspects of search engine optimization: SEO research, SEO research, Design and architecture, Keyword research and mapping, Optimised copywriting, Link building, SEO project management and Globalized Search Engine Optimization.
Optimizing your paid search strategy with 8 modules covering everything from basics to landing page design: Introduction to PPC, PPC Basics, Implementing your PPC strategy, Adwords editor, Landing page design, Content networks, PPC optimization and Post launch analysis.
7 modules to help you maximize your email marketing efforts and ensure that you are aware of the restrictions in different countries: Compliant email, Getting to the inbox, Email strategy, Building your data list, Sending strategy, Email format and Email ROI.
YouTube, Twitter, Facebook and LinkedIn are just some of the social media tools that can be used. These 11 modules will tell you how: Why use social media, Social media strategy, YouTube, Blogging, Viral marketing, Facebook, Twitter, Linked-in, Online press releases, Social news networks and Social media ROI.
Following successful completion of the course, you will receive a certificate and CPD points recognizing your achievement and you will also be eligible to join the ClickZ Academy alumni. e-Learning courses have all the benefits of an SES workshop with the additional advantage of being able to take the training at your own time and pace.
Incisive Media Investments Limited 2011, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093
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