4 SEO Reasons Not to Launch a Microsite

Brick Marketing SEO Newsletter
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June 15, 2011
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4 SEO Reasons Not to Launch a Microsite [http://r20.rs6.net/tn.jsp?llr=epdzx4bab&et=1105603757463&s=192974&e=0012KInzutwjOmPtKwwZxSkZK2yfUgdRb_bMqy2s6tJ_fV2L2Trw5FlTDx-zxs-FEY0NQYFb3kSVqLcrz9yJGYui3G9zMwyMBKXGhN7b2gRwJH3CBwR8Sgx8Hcqiq4O0BmHOsRQxQ91dHJBEq1DwuaZkKAFSLXFlwJO1VyTZFc_C82y16Vjxo5nFz-Jhr1dZl6_]

A microsite is a smaller website that works separately from your main, larger website
and sometimes supports it. An example would be a car sales company that sells two
or three different brands and has a separate website for each brand that it sells.
While some people see microsites as an opportunity to target more keywords on a
different site or create some "link juice" by linking the microsites to the main
site, microsites should really only be created in a few select circumstances. Microsites
can work well for a limited time offer or to promote a viral campaign. However,
in most cases it's a good idea to just build off of your main website.

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Helpful Articles from the Brick Marketing Internet Marketing Blog:

* What is Google's Realtime Search? [http://r20.rs6.net/tn.jsp?llr=epdzx4bab&et=1105603757463&s=192974&e=0012KInzutwjOn-b9ubc75BP11koBYcPSYhgxD_i-yt2AMWgurQByM1uWjwupYqhndBgEY7_EM5rdIuEIhk15Os8cNjtNYW7ApNPZPoKyjuFyLFDBrwiYVblYHQM4NlYwRMk_v7wczIK0I2nHzM-voG8vMfOKj6abya-eGSQxKe64o=]
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