Mobile Marketing: Mobile Developments in Government Agencies [Video]

June 20, 2011 Experts Mobile Marketing Email   |   Share:    Mobile Developments in Government Agencies [Video] Tim McLaughlin  |  Contact Tim  |  Comment  |  Print version Recently, I sat down with Federal News Radio Host John Gilroy to discuss how federal agencies are integrating mobile into their communications and constituent services strategies. Of course, since John's a DC-based radio rock star - of Federal News Radio and Kojo Nnamdi's Tech Tuesday fame - he flipped the script and turned the interviewer (me) into the interviewee. Specifically, John posed questions about my recent speaking engagement at the Government Web and New Media Conference, as well as how to design for multiple devices, how to incorporate content into websites that use mobile web technology, and more. I emphasize the importance of search and the development of a content management system for federal agencies looking to create a mobile experience. RSS  |  App   Recent Columns by Tim McLaughlin The Biggest Issues With Mobile Web [Video] A continuing discussion on where mobile web is now and where it is heading.  April 29, 2011 Two Sides of the Same Mobile Web [Video] The mobile web of today and tomorrow: when technology and user experience collide.  April 1, 2011 Choosing the Right Mobile Platforms [Video] Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider.  February 4, 2011 Today's Experts Columns 'Hot' Doesn't Equal 'Profitable' Nine new lessons to learn if you want to avoid the mistakes of the past. Sean Carton  |  Trends  |  Full story  |  Print version Testing: Why Failure Must Be an Option Better to test a small bit of your list and experience some small failure, then launch a mailing to your entire list and experience failure in a massive way. David Daniels  |  Email Marketing  |  Full story  |  Print version Mobile Developments in Government Agencies [Video] How to design for multiple devices and how to incorporate content into websites that use mobile web technology. Tim McLaughlin  |  Mobile Marketing  |  Full story  |  Print version Multivariate Test Construction Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Tim Ash.  |  Conversion & ROI  |  Full story  |  Print version Yesterday's Experts Columns QR Codes: Dead End or On-Ramp? If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming distinct. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version 5 Things Agencies Need to Do (But Won't) To-do items marketers and their agencies need to follow to best meet the current set of new challenges. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version The Conversion Trinity The three-step magic formula to increase click-throughs and conversions. Bryan Eisenberg.  |  ROI Marketing  |  Full story  |  Print version Display Ads for ROI: Hardest-Working Ads Online? Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Andrew Goodman.  |  Conference Call  |  Full story  |  Print version Webcasts Upcoming Events White Papers OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 SES Singapore November 22-23, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media