Summer Beer Ad Roundup; How Brands Helped Zynga Get to IPO Chatter

June 2, 2011 Features Featured Articles Many Promos, One Message: Have a Cold One Beer brands use diverse digital tactics to kick off the season. Lisa Lacy  |  Social Media  |  Full story  |  Print version How Brands Helped Zynga Get to IPO Chatter In-game campaign spending ranges from $100,000 to $1 million. Christopher Heine  |  Social Media  |  Full story  |  Print version Tribal DDB Shanghai: Giving Branding a Digital Core Second in a series on Shanghai-based digital agencies. Joan Voight  |  Trends  |  Full story  |  Print version RSS  |  App   Today's Experts Columns 5 Things to Listen for in Your Community Do you use social listening tools? Don't forget the human touch. Caroline Chen  |  Community Management  |  Full story  |  Print version How Being Innovative Really Pays Off in Mobile Advertising Four ways you can take advantage of the shift in mobile marketing. Rob Weber  |  App Economy  |  Full story  |  Print version Daily Deals - Advance Planning Is the Key to Success Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Gregg Stewart.  |  SMB  |  Full story  |  Print version 3 Social Media Steps to Shared Share of Voice Measure share of voice? Here's how social media changes that metric. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version Tracking Mouse Movements Instead of Clicks A start up says it's found a better way to measure interaction with display ads. Here's how it works. Tessa Wegert  |  Media Buying  |  Full story  |  Print version E-mail Is Social Do you have a holistic messaging strategy? Here's how to adopt that mindset. Simms Jenkins  |  Email Marketing Best Practices  |  Full story  |  Print version Other News Articles WPP Buys F.biz, Brazil Agency With Mobile Chops Sao Paulo firm was founded in 1999 and employs 200. Zachary Rodgers  |  Marketing  |  Full story  |  Print version Fuel Efficiency Campaign Targets Policy Makers Buying web ads direct is still key on Capitol Hill. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version LivingSocial, Groupon Make Europe Another Battlefront Deals players set for French clash after LivingSocial's new acquisition. Christopher Heine  |  Social Commerce  |  Full story  |  Print version A Year After Hearst Buy, ICrossing Opens Branded Content Arm Unit will focus on real-time execution across the social graph. Douglas Quenqua  |  Publishing  |  Full story  |  Print version Twitter Debuts Follow Button for Publisher Sites Brands may be the biggest winners. Christopher Heine  |  Social Media  |  Full story  |  Print version Twitter Buys Keyword Bidding Platform AdGrok May bolster ad targeting on micro-blogging site. Christopher Heine  |  Social Media  |  Full story  |  Print version Webcasts Upcoming Events White Papers Optimize the Marketing Levers That Matter: Building Online Trust to Increase Conversion Rates Wednesday, June 15, 2011 1:00pm EDT / 10:00am PDT SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media