Marketers and Tablets; Yahoo Admits Failures; Google Offers, Day 1

June 9, 2011 Features Featured Articles Marketers Still Finding Their Feet With Tablets Tablet marketing remains in its infancy, but lessons are being learned. Jack Marshall  |  Mobile  |  Full story  |  Print version Ross Levinsohn Details Yahoo's Failures (And a Few Successes) Tough love for sales and marketing efforts. Zachary Rodgers  |  Media  |  Full story  |  Print version Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping' 1,700 vouchers sold for two-store business. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Presidential Pair-Ups: Digital Agencies Scramble for GOP Clients Which digital shops are working with which Republican candidates? Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Test and Learn: Startup Edition Two challenges to partnering with startups and two steps that will help you make more progress. Adam Cahill  |  Integrated Marketing  |  Full story  |  Print version How to Find a Job Using Recruiters and Ads Obvious and not-so-obvious approaches to finding a job. First in a two-part series. Jake Langwith  |  Careers  |  Full story  |  Print version Don't Believe Everything You Think Twelve ways your mind is working against you when measuring business outcomes. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Vying for Video Subscription How much are consumers willing to pay to avoid ads? Tessa Wegert  |  Media Buying  |  Full story  |  Print version Why Is Deliverability Still an Issue for Marketers? It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Derek Harding  |  Email Marketing Optimization  |  Full story  |  Print version Other News Articles Paramount Pictures Hopes Twitter Puts Butts in Seats Offers tickets for "Super 8" sneak-peek via micro-blogging site. Christopher Heine  |  Social Media  |  Full story  |  Print version Twitter: 12% of Q1 Revenue Came From Auto Advertisers Promoted accounts fetched from $10 to $70 per follower in the automotive vertical. Jack Marshall  |  Social  |  Full story  |  Print version Twitter Builds U.S. Sales Force, Eyes Japan Tracking Twitter's evolving sales force and its pitch to advertisers. Kate Kaye  |  Social Media  |  Full story  |  Print version BP Uses Social PR Long After Oil Spill, But to What Effect? Florida seafood restaurant questions the campaign. Christopher Heine  |  Social Media  |  Full story  |  Print version Mobile Web or Mobile Apps? Both, Execs Say Marketers must embrace both channels to mirror consumer behavior. Jack Marshall  |  App Economy  |  Full story  |  Print version Amex to Offer Social Media, Directory Listing Tool for SMBs A way to monitor off-site conversations about a brand, developed by Clickable. Anna Maria Virzi  |  Social Media  |  Full story  |  Print version Webcasts Upcoming Events White Papers Optimize the Marketing Levers That Matter: Building Online Trust to Increase Conversion Rates Wednesday, June 15, 2011 1:00pm EDT / 10:00am PDT SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media