ClickZ Today: Planning Paid Media Beyond an Impression or Click

June 8, 2011 Experts Today Today's Experts Columns Planning Paid Media Beyond an Impression or Click Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Amy Manus  |  Behavioral Marketing  |  Full story  |  Print version 4 Ways Video Can Help Your Social Media Marketing Success Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Liana Evans.  |  Social Media  |  Full story  |  Print version The Agile Marketer's Story From building toolkits to composing a story from the data. Part two in a three-part series. Brian Massey  |  Strategies  |  Full story  |  Print version Thank You 'Deliverability' Department One company shows what not to do when responding to negative deliverability issues, and five things you should do in this situation. Dennis Dayman  |  Email Delivery  |  Full story  |  Print version RSS  |  App   Advertisement Adobe Online Marketing Suite & capturing lost revenue? Delivering dynamic, relevant ads that convert This webcast and guide show:     * How to deliver targeted ads based on visitor behavior     * Ways to improve conversion rates while reducing ad spend     * A retargeting demo featuring Adobe® Discover™ and Adobe Test&Target™ Download Now Latest News Articles Twitter: 12% of Q1 Revenue Came From Auto Advertisers Promoted accounts fetched from $10 to $70 per follower in the automotive vertical. Jack Marshall  |  Social  |  Full story  |  Print version Twitter Builds U.S. Sales Force, Eyes Japan Tracking Twitter's evolving sales force and its pitch to advertisers. Kate Kaye  |  Social Media  |  Full story  |  Print version BP Uses Social PR Long After Oil Spill, But to What Effect? Florida seafood restaurant questions the campaign. Christopher Heine  |  Social Media  |  Full story  |  Print version Mobile Web or Mobile Apps? Both, Execs Say Marketers must embrace both channels to mirror consumer behavior. Jack Marshall  |  App Economy  |  Full story  |  Print version Amex to Offer Social Media, Directory Listing Tool for SMBs A way to monitor off-site conversations about a brand, developed by Clickable. Anna Maria Virzi  |  Social Media  |  Full story  |  Print version Advertisement Looking for an Interactive Marketer? Post your position on ClickZ Jobs to reach more than 1 million of the interactive marketing industry's most informed and experienced practitioners. Find the talent your business needs today. Post a Job Today Yesterday's Experts Columns Facebook: A Latino Love Affair What's driving social media growth among Latinos? Here are five possibilities. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Abandon the Campaign and Embrace the Channel To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a successful channel. Harry Gold  |  Media Planning  |  Full story  |  Print version 5 Quotes for Analytics Success Inspiration from Albert Einstein, Abraham Maslow, and others. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version Webcasts Upcoming Events White Papers Optimize the Marketing Levers That Matter: Building Online Trust to Increase Conversion Rates Wednesday, June 15, 2011 1:00pm EDT / 10:00am PDT SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media