ClickZ Today: Innovative Marketers Assume New Roles

June 10, 2011 Experts Today Today's Experts Columns Innovative Marketers Assume New Roles Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version From Mass Marketing to Interactive Experience Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version PPC Search Bid Management: Humans vs. Machines Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Kevin Lee  |  Paid Search  |  Full story  |  Print version The $10 Million Dollar Question Ten things publishing experts would spend $10 million on to start a digital-only magazine. Jeanniey Mullen  |  Publishing  |  Full story  |  Print version What Multitasking Consumers Mean for Marketers Tools can help open up opportunities for advertisers. Nicolle Pangis  |  Ad Ops  |  Full story  |  Print version RSS  |  App   Advertisement Adobe Online Marketing Suite & capturing lost revenue? Delivering dynamic, relevant ads that convert This webcast and guide show:     * How to deliver targeted ads based on visitor behavior     * Ways to improve conversion rates while reducing ad spend     * A retargeting demo featuring Adobe® Discover™ and Adobe Test&Target™ Download Now Latest News Articles Frigidaire and Gowalla Team With Jennifer Garner for Charity Check-ins may lead to $500,000 donation by appliances brand. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Twitter's Adam Bain on Why Twitter Beats Facebook and Display ClickZ spoke with Twitter and got a glimpse into the firm's ad sales approach. Kate Kaye  |  Social Media  |  Full story  |  Print version How LivingSocial 'Instantly' Took NYC's 3rd Ave iPads and 100 percent takes for merchants helped. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Ad Startup Bets Trends Make Better Targets Than Demographics Taykey targets based on trending topics and keywords in social media. Kate Kaye  |  Media Buying  |  Full story  |  Print version Facebook Module Captures, Segments Email Addresses Tool enables brands to add a "Join Our Email List" slot to their Facebook Pages. Christopher Heine  |  Social Media  |  Full story  |  Print version Advertisement Looking for an Interactive Marketer? Post your position on ClickZ Jobs to reach more than 1 million of the interactive marketing industry's most informed and experienced practitioners. Find the talent your business needs today. Post a Job Today Yesterday's Experts Columns Test and Learn: Startup Edition Two challenges to partnering with startups and two steps that will help you make more progress. Adam Cahill  |  Integrated Marketing  |  Full story  |  Print version How to Find a Job Using Recruiters and Ads Obvious and not-so-obvious approaches to finding a job. First in a two-part series. Jake Langwith  |  Careers  |  Full story  |  Print version Don't Believe Everything You Think Twelve ways your mind is working against you when measuring business outcomes. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Vying for Video Subscription How much are consumers willing to pay to avoid ads? Tessa Wegert  |  Media Buying  |  Full story  |  Print version Why Is Deliverability Still an Issue for Marketers? It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Derek Harding  |  Email Marketing Optimization  |  Full story  |  Print version Webcasts Upcoming Events White Papers Optimize the Marketing Levers That Matter: Building Online Trust to Increase Conversion Rates Wednesday, June 15, 2011 1:00pm EDT / 10:00am PDT SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media