5 Things That All Digital Marketers Should Know About Audience Targeting

May 31- June 03, 2011 Experts Weekly Dear Readers, The deadline for the 2011 ClickZ Connected Marketing Awards is fast approaching. Don't miss out. Learn more! -Anna Maria Virzi, Executive Editor, ClickZ RSS  |  App   Advertisement Decide on a better career in the search space. With compelling marketing and product management challenges plus the tools and support to solve them. Flexibility to use all your talents plus stability throughout the organization. Passion that feels like a startup plus the breadth and scope of an established winner. Now's your time. Join our Talent Network at BingJobs.com Tuesday, May 31 Will Facebook Credits Work as a Real-World Currency? Facebook Credits may change how we think about using social experiences to generate revenue on and off Facebook. Janice Diner  |  Social Commerce  |  Full story  |  Print version 10 Ways to Improve Your Blog's Effectiveness What I learned at BlogWorld Expo New York. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version Niche Media Planning: Ad-Supported Mobile Games Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Hollis Thomases  |  Media Planning  |  Full story  |  Print version Disintermediation and the App Economy How the delivery of IP data through apps is changing how users access content. Andrew Solmssen  |  App Economy  |  Full story  |  Print version If You're Puerto Rican, You Must Be From Philadelphia (Maybe) The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version Advertisement Adobe & Marriott Optimizing your website with metrics that matter This webcast and guide discuss:     * Five steps to target audience segments     * Improved conversion using visitor behavior data     * How Marriott increased PPC conversion by 59% Download Now Wednesday, Jun 1 SEO + Social Media + Blogging: When Will Big Business Catch Up? Social media and blogging are about connecting with audiences on a more personal level. But first you must start speaking their language. Crispin Sheridan  |  SEO  |  Full story  |  Print version Social Media Buzzwords These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Robin Neifield  |  Strategies  |  Full story  |  Print version Why I'm Checking Out Bing and Why You Should Too [Video] What will the Bing-Facebook partnership mean for search and a look at their unique ads. Sage Lewis.  |  SEM  |  Full story  |  Print version 5 Things That All Digital Marketers Should Know About Audience Targeting Best practices that will help you gain a better understanding of the targeting landscape. Rob Graham  |  Behavioral Marketing  |  Full story  |  Print version Add SMS to Your Email Program When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Mike Hotz  |  B2B Email Marketing  |  Full story  |  Print version Google Wallet: Has the Payment Revolution Finally Arrived? Following the recent Google Deals launch, mobile couponing may be the first step to wallet adoption for many consumers. David Hewitt  |  Mobile Marketing  |  Full story  |  Print version Advertisement Shoutlet provides enterprise social management software for companies to engage consumers online and monetize their social media communication. It includes Facebook, Twitter and YouTube management, Social CRM, a contest platform, HTML5 web app building, email and mobile marketing, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications. Click Here Thursday, Jun 2 5 Things to Listen for in Your Community Do you use social listening tools? Don't forget the human touch. Caroline Chen  |  Community Management  |  Full story  |  Print version How Being Innovative Really Pays Off in Mobile Advertising Four ways you can take advantage of the shift in mobile marketing. Rob Weber  |  App Economy  |  Full story  |  Print version Daily Deals - Advance Planning Is the Key to Success Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Gregg Stewart.  |  SMB  |  Full story  |  Print version 3 Social Media Steps to Shared Share of Voice Measure share of voice? Here's how social media changes that metric. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version Tracking Mouse Movements Instead of Clicks A start up says it's found a better way to measure interaction with display ads. Here's how it works. Tessa Wegert  |  Media Buying  |  Full story  |  Print version E-mail Is Social Do you have a holistic messaging strategy? Here's how to adopt that mindset. Simms Jenkins  |  Email Marketing Best Practices  |  Full story  |  Print version Friday, Jun 3 Career Advice for Millennials and Their Managers Bonus: A translation guide. Aaron Kahlow.  |  Careers  |  Full story  |  Print version Social Sharing - Moving Beyond the 'Like' Button A look at new location-based services and apps that reward and help people. Jason Dempsey  |  Mobile Marketing  |  Full story  |  Print version Landing Page Testing: Testing for Impact, Not Variations Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Bryan Eisenberg.  |  ROI Marketing  |  Full story  |  Print version Don't Ignore the Negative A comprehensive approach to negative keywords for Google AdWords. Lisa Raehsler  |  Paid Search  |  Full story  |  Print version When SERP Top Position Goes Below the Fold A look at three big challenges to the prominence of the top result on the SERP. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version Tell the Merchandisers You Want Your Job Back Three strategies to help you regain control of email content. Heather Blank  |  Instant Insights  |  Full story  |  Print version Webcasts Upcoming Events White Papers Optimize the Marketing Levers That Matter: Building Online Trust to Increase Conversion Rates Wednesday, June 15, 2011 1:00pm EDT / 10:00am PDT SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media